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Social-networking sites give you excellent opportunities to promote your blog and connect with your readers, but they won’t replace email marketing any time soon. In fact, social media and email complement each other nicely. MailChimp analyzed more than a billion emails to track the inclusion of links to Twitter and Facebook, and the data showed an 84% increase in campaigns that included links to Twitter, and a 66% increase in campaigns that featured Facebook.

Social media is great for networking, quick updates, and linking to articles, while email campaigns are better for delivering content and providing in-depth updates. As a blogger, you want an engaged audience—a blend of social media and email marketing will give your fans several ways of following your posts. Most importantly, it ensures that they’ll follow you in their preferred way.